The Jupiter Midas Effect (JME) is a never-before-seen astrological paradigm that accurately tracks and makes sense of the profound changes now underway in money making and business, right down to game-changing emergent trends and their drivers.

In effect until June 2012 “and seriously having an effect on the following seven years “The JME illustrates a radical metamorphosis in the way business is done and success achieved.

In this interview excerpt, MarketingForHippies.com’s Tad Hargrave and Jupiter Midas Effect 2 host Lissa Boles discuss how mission-critical your needs are to New Business success.

Tad Hargrave: You know like the puny roots of economy is the same as the management of the household. And there’s something about just being responsible and looking after things that is gorgeous and that doesn't — isn’t the enemy of life at all, but it is an awful master, it is a dreadful focus to have. There is a woman — oh heavens, what was her name? She’s an anthropologist -Ruth Benedict — and why are some cultures violent and girls are raped and exposed, like you know in the States, was that 1 out of every 4 girls that will fend off, someone will be raped and another 20 of them as an example will ward off a violent attack in their life.

And elders neglected or abused, youngsters abused. In other cultures, like the Okinawan and Indian just west of — in BC do not even know and failed to even have a word for rape.

Lissa Boles: Right.

Tad Hargrave: So what is the difference? And she was having a look at, was it matriarchy, patriarchy, matrilinear, patrilinear, was it the size and she found that the center of it had to do with how they handle wealth. That was the core query. And she kind of simplified in to — there are funnel cultures and siphon cultures. And in the funnel cultures, fundamentally greediness was rewarded.

Lissa Boles: Greed was rewarded?

Tad Hargrave: Sure, by amassing wealth. So the more you got for yourself, the more standing you got. In the siphon cultures, sharing was rewarded and largesse. So you were given status by sharing, by giving.

We grow us just learning this model of centralizing power into less and fewer hands. And Tolkien, I suspect, was right in so many different ways. You can’t do good things with that ring, you just have to throw it into pit.

I don't really know many individuals that are explicitly in that place but I think it is easy to kind of slip there. The cash is good. And then there’s this other place where it is like “Oh, I’ll just give it all for free,” and like “Ah” you know? And so fundamentally I feel like there’s a place of posturing and a place of falling down. And the posturing is very much like — I don't know — the win-lose. “I’m likely to win and everybody else is going to lose,” and collapsing is like “I’m likely to lose and everyone else is going to win.” And posturing, I think about posturing as just like the, “I’m going to be paid what I deserve,” and there’s puffing up and there’s a sense of entitlement. It’s plenty of the traditional business marketing stuff, go for the close.

And the collapsing I tend to see more as the conscious business scene. And it’s fascinating to see some of the posturing showing up and a conscious business scene. But I think there tends to be like a lot of the holistic practitioners I'm employed with, they are just really like “Oh, I could just do it for free then,” and there are these significant rebates or reactions where somebody will say “Yeah, what do you charge?” “Oh, I charge $125 an hour or $100, $75, or $50.” “Well, I’ll pay you, I could pay you.” And it is like they were not even chirping. They weren't even like — they were actually like “Wow that's low.”

But there’s such a fear and so folk just wish to give it away and just collapse and I feel just like both the posturing and the falling down aren't handy. They are not tolerable. That's not actually what real community is. I believe it’s easy to think that falling down is what community is about. “I’m just going to give it away,” and that being generous. It’s generous but it is also dumb and unsustainable. And I feel like there’s this type of 3rd thing above which is more of a place of composure and a place of real win-win, and that's how nature works, you know?

And it is simple to just be of service like “Well, I'm just looking after everyone else’s desires and it's actually about the community.” But it's not a community if your requirements don’t matter, then you're not part of that community.

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